Tania Snioch is Director Programmes – Connecting Identity to Data. Tania is responsible for deployment of the Global Migration to 2D at retail point-of-sale programme, working in partnership with GS1 Member Organisations, sector leadership, public policy, and subject matter expert teams. Tania is also focused on the development of new Connecting identity to data programme which will drive a standards-based approach, guided by industry needs and regulations, to the digital and physical identification of products, logistics units, locations and other items across all sectors, regions and use cases. Tania has an Honors degree in Biomedical Science from Monash University in Melbourne, Australia.