Chris Liu is the lead for Solutions Delivery within the GO Programmes & Solutions team. In this role, he drives the design, packaging, and deployment of integrated GS1 solutions that bring together standards, services, and supporting assets to address priority industry and regulatory needs. His work focuses on translating macro drivers such as sustainability, product transparency, market access, and trade digitalisation into practical, scalable solutions for the federation and industry.

With a strong background in registries and trusted data services—including Verified by GS1, the GS1 Registry Platform and the wider suite of GS1 capabilities—Chris has deep expertise in enabling trusted identification and connected data at scale. He partners closely with Member Organisations to ensure GS1 solutions deliver real-world impact by improving supply chain visibility, compliance, and efficiency while supporting federation-wide alignment and adoption.